Moving your business entirely online and working remotely can be a big adjustment for some, and relatively easy for others. Whether you plan to work from home forever or just want to make a few digital changes to your business, read on to hear our best tips for running a digital business effectively.
1. Pay attention to your website
If you are running a digital business, your website should be top of mind. Without a store front, your website will be your main source of information for your customers and is often the first interaction users have with your company.
Your website needs to be fast, informative, and mobile-friendly. If you haven’t looked into your website’s search engine optimization (SEO), now is the time to start. The more your website is optimized, the faster it will run and the better it will perform on search engine rankings.
Another way to increase your search engine rankings is to have a blog on your website. This will help generate traffic, build trust with your audience, and attract potential customers – if you are using the right keywords.
It is also important to have your contact information easily accessible on your website. You want users that come to your website to be able to find the answers they need without having to look too hard. If you want to go a step further with your contact information, adding an instant chat feature to your website provides another option for getting in touch with your team.
2. Team up with a cyber security professional
Moving your company’s practice online can leave your business operations vulnerable to cyber security threats. If your business is primarily digital, working with a dedicated cyber security professional or team will help manage, monitor, and implement the latest security measures. They can also educate and train your employees on security best practices, like regular software updates and using strong password management.
Even with the best cyber security measures in place, mistakes can still occur. Having a comprehensive cyber insurance policy is the best way to protect your professional data from cyber risk. Many cyber insurance companies offer low-cost or no-cost cybersecurity consulting services as part of the policy package, so if you are looking for help upgrading your digital resilience then your cyber insurance policy can help.
3. Set daily and weekly goals
Setting clear goals helps your team to stay organized and on track. Having firm daily and weekly goals holds everyone accountable and allows you to easily track progress. Take your goals one step further by implementing a central management system to track your team’s progress visually.
4, Set up effective communication methods
Working from home can make team projects difficult without the ability to easily walk over to your co-worker’s desk and ask questions. This is why it is important to keep up team communication regularly through a mutual platform like Slack, Zoom, Google Meet, or Microsoft Teams. Scheduling daily meetings will ensure any questions about your current projects are being addressed and will also keep up regularly communication with your co-workers. A combination of video meetings and instant group messaging offers a seamless way for your company to communicate and stay organized wherever you are connecting from.
5. Have an active online presence
Our last tip for running a digital business is to have an active online presence by regularly posting to social media channels. This helps to build a relationship with your audience and adds personality to your digital business. Using a social media management platform can help you plan and post your content so that you can put more time into running your business.
Running a digital business and working from home has quickly become a common option for businesses small and large. As an insurance brokerage co-founded by a software engineer and cyber security expert, we understand the unique challenges faced by digital companies and provide customized insurance programs designed specifically for your business. To get started on a quote today, contact us at 1-866-387-FUSE (3873) or visit our Industries page for more information.
