With more Canadians staying home and turning towards online shopping, it could be the perfect time to start an e-commerce business. Whether you make an innovative product or have found a gap in the Canadian market, becoming an Amazon seller can be a great business opportunity. While starting up your business can still be a serious investment of your time and money, we have a few tips for how you can find success as an Amazon seller.
Optimize your listing for mobile
Mobile optimization can give you an edge over your competitors. When someone views your product details page on a mobile device, the information that a customer will see first is your product title and main product image. Optimize your title by listing the main keyword first, followed by one unique benefit of your product, and any other benefits after that.
Product title = main keyword + unique product benefit + other benefits + brand name
Your product description will show above the features and benefits bullet points, which is the opposite of how they are shown on desktop view. Because of this, you should make sure your description also covers the features and benefits listed in your bullet points.
SEO is important, but don’t be spammy
Search engine optimization (SEO) isn’t just for Google or Bing. Good quality and unique descriptive content will help a customer to choose your product over a competitor.
- Avoid stuffing your product description with too many keywords and instead focus your messaging on what will appeal to customers and help them make their buying decision
- Avoid overusing all-capitals text and exclamation points
- Don’t repeat the same phrase multiple times
Sign up for Amazon Business
If your product is geared towards business customers, consider signing up for Amazon Business to gain access to a large network of B2B customers. Through Amazon Business, you will also gain access to their purchasing analytics tool to better understand and grow your business.
Sign up for Amazon Brand Registry
If you manufacture or sell your own branded products and have a registered trademark, sign up for Amazon Brand Registry to protect your brand and have complete control over its representation. You will also have access to advanced brand building tools like sponsored brand advertising and A+ Content Creation (formerly Enhanced Brand Content).
Make use of Amazon Brand Analytics
If you are part of the Amazon Brand Registry program discussed above, then you also have access to Brand Analytics. This powerful tool can be found within Seller Central and gives you access to Amazon search terms data and search frequency ranking. Use the tool to gain a better understanding of who your competitors are and how your customers interact with your products.
Set up Prime-Exclusive Discounts
Offer discounts exclusively for Prime members and participate in Amazon Prime Day by creating Prime Exclusive Discounts. In order to use Prime Exclusive Discounts, you must be a Fulfillment by Amazon (FBA) seller. Once set up, your products will show strikethrough pricing with a savings message in the search results and on your product details page.
Look into Amazon Seller Insurance early on
An insurance broker that understands e-commerce businesses and the challenges they can face will help ensure your Amazon business is fully protected. Insurance helps to protect you and prevent you from paying out of pocket for legal fees in the event your business is involved in a lawsuit. While Amazon doesn’t require you to have insurance when you first open your account, if you are selling more than $10,000 CAD/month for 3 consecutive months, you will need to hold insurance.
If you are an Amazon seller based in Canada, contact one of the expert brokers at Fuse Insurance to obtain customized Amazon Seller Insurance for your business today. For more information visit our Amazon Seller Insurance page.