As a vape store owner, chances are you are passionate and well-informed on your products. Vape stores are highly specialized and come with complex risks and high liability. They are also subject to changing regulations and restrictions. While provinces across Canada work to find solutions to the increased demand for e-cigarette products, vape shop owners can take a number of steps to ensure that their stores stay successful, safe and welcoming for customers.
Focus on your in-store customer experience
Good customer service involves staff that are well-educated, patient, positive and make their customers feel comfortable. Vape shop employees and managers need to listen, learn, and implement the feedback given by customers.
Your online presence is important
In a crowded market, most people will search for vape stores online before visiting in person. Increase your online visibility by registering your vape shop in online listings and directories such as Bing Places for Business and Google My Business. It is also important for your shop to have a strong social media presence. This will help maintain your relationships with current customers and also attract new ones.
Emphasize cleaning and safety measures
Store cleanliness and safety standards are expected by customers. Some ways to ensure your customers feel comfortable and have a pleasant shopping experience:
- Make sure your store is not cluttered and that your products have room to breath
- Make sure your store and your displays are well-lit
- Make sure there is plenty of space to move around in your store
E-cigarettes, liquids and chargers are small but valuable for their size, so it is especially important to ensure that you have in-store security measures in place. Protect your business by securing your store with alarms, cameras and the right insurance policies. If you have questions about what equipment is best for your store, our brokers can help walk you through the best risk management practices for vape shop owners.
Cyber security risks
How are you storing your customer’s information? If you have a database for your customer’s information, make sure your system is secure and consider adding a cyber insurance policy to your insurance program. This will protect you in the event that your system and business information is involved in a cyber attack or data breach.
We hope you find success in implementing these considerations into your vape shop.
Protecting your vape store and products should be a top priority. This is why It is important to work with a broker that is knowledgeable in the complexities of insuring a vape, smoke or e-cigarette retail store. The brokers at Fuse Insurance are experts in the specialist insurance area and understand the types of risks you face in the vaping market. We work with every vape and e-cigarette insurance provider across the country in order to provide coverage that fits the unique risks of your vape business. To get a quote today, use our online form or call 1-866-387-FUSE (3873) to get in contact with a Fuse Insurance broker.